In every corner of this S-shaped land, there are stories cultivated by the sweat and love of farmers. Stories of rich coffee beans from the Central Highlands, absorbing the essence of the red basaltic soil; stories of pungent peppercorns, carrying the sun and wind of the Southeast region; and stories of the sweet durians and mangoes from the fertile orchards of the Mekong Delta.

These products are precious, but how can we tell their stories to friends half a world away? How can they know that behind every product they hold is a world of dedication and sincerity?